In recent years, Saudi Arabia has witnessed a remarkable shift in dietary preferences, with plant-based diets gaining increasing popularity across the Kingdom. Driven by a growing awareness of health, environmental sustainability, and animal welfare, many Saudis are now exploring vegetarian and vegan lifestyles. This trend is further fueled by social media influence, global wellness movements, and the availability of plant-based alternatives in local markets and restaurants. Traditionally meat-centric dishes are being reimagined with plant-based ingredients, appealing to both health-conscious youth and older generations seeking balanced nutrition. As government initiatives promote healthier living and sustainability, the rise of plant-based diets is not just a passing fad but a reflection of broader lifestyle changes. In this blog, we delve into the reasons behind this growing trend and how it’s shaping the future of food culture in Saudi Arabia.
In recent years, Saudi Arabia has witnessed a noticeable shift in dietary habits, with a growing number of people embracing plant-based lifestyles. Once considered a niche trend, plant-based diets are now gaining traction among health-conscious individuals, environmental advocates, and even those seeking religious or ethical alignment with their food choices.
📊 Data That Reflects the Shift
1. Market Growth of Plant-Based Products
According to a report by Research and Markets (2024), the plant-based food market in the GCC region, including Saudi Arabia, is projected to grow at a CAGR of 9.5% from 2022 to 2027. The demand is being driven by urbanization, rising health awareness, and increased availability of alternative protein sources.
2. Search Trends
Google Trends data from 2020 to 2024 shows a steady increase in search interest for terms like “vegan restaurants in Riyadh,” “plant-based recipes,” and “vegetarian diet benefits” in major cities such as Riyadh, Jeddah, and Dammam.
3. Consumer Preferences
A 2023 survey by YouGov MENA reported that:
- 35% of Saudis have reduced their meat consumption in the past two years.
- 22% identify as either vegetarian, vegan, or flexitarian.
- Among Gen Z respondents, 48% showed interest in adopting a plant-based lifestyle in the future.
🌱 Why the Shift?
🧠 1. Health Consciousness
With rising concerns over obesity, diabetes, and heart disease in the Kingdom, many Saudis are opting for cleaner, plant-based foods. Dieticians increasingly recommend plant-based meals as part of wellness programs.
🌍 2. Sustainability Awareness
Saudi Arabia’s Vision 2030 initiative has put sustainability at the forefront. As more people understand the environmental impact of animal agriculture, especially on water use and carbon emissions, plant-based diets are seen as a responsible alternative.
🙏 3. Religious & Ethical Values
Islamic teachings emphasize compassion toward animals and moderation in consumption. These values align closely with vegetarian and vegan principles, encouraging a mindful and ethical approach to eating.
🍽️ Real-Life Examples
🌮 1. Restaurants Embracing the Trend
- Wabi Sabi in Riyadh offers a fully plant-based menu with Middle Eastern and Asian fusion dishes.
- Urth Caffé in Jeddah has expanded its vegan options, including soy-based coffees and grain bowls.
- International chains like Beyond Meat and Impossible Foods have entered the Saudi market through partnerships with local distributors.
🛒 2. Retail Expansion
Supermarkets like Tamimi, Danube, and Carrefour have started stocking vegan cheeses, dairy alternatives (like almond and oat milk), and plant-based protein products. Even traditional items like labneh and kabsa are getting vegan makeovers.
👨👩👧 3. Influencers and Health Coaches
Social media influencers like Nada Al-Bader (@nadahealthcoach) and Sultan Al-Qassemi often share plant-based recipes and tips, sparking interest among young Saudis.
📣 Challenges Ahead
While interest is rising, barriers like high prices, limited options in rural areas, and cultural preferences for meat-heavy meals still exist. However, with growing demand and investment, these challenges are likely to diminish over time.
✅ Final Thoughts
The plant-based movement in Saudi Arabia is no longer a fringe trend—it’s becoming part of a broader lifestyle revolution. With health, sustainability, and ethics at the core, more Saudis are making conscious food choices that align with their values and the planet’s well-being.
As restaurants, supermarkets, and even local producers pivot to meet demand, the Kingdom’s plant-based future looks brighter than ever.
